Krispy Pig

CREATIVE BRIEF Jason is combining his love for the culinary arts and his dream of owning his own restaurant by starting his first business, The Krispy Pig. A food truck that specializes in smoked meats, BBQ and great sides. He is looking for a logo that will stand out on the side of the truck that let’s everyone know exactly what he’s selling. He has visions of a cartoon pig, think 21st century, hip, porky the pig, standing over a smoker. He’s also provided a few images that he likes after looking on the internet. Jason will start his food truck trail in Chicago, staying along Lake Michigan’s coastline throughout the summer months, heading towards his hometown of New Buffalo, MI. He would like to eventually head south in the winter months but that is still in the works. Jason’s target audience is all meat-eating people! Prices are middle of the road, $12 - $15 for a meal with side and drink. He has given a color palette of deep red and orange with a pop of light pink for the pig of course!